FMXA [BASE]

Supporting Seed to Series X tech companies and their investors in driving growth, saving money, and reducing risk.

All about that [BASE]

More than ever, startups and scale-ups need to stay agile, finding product-market fit and building credibility fast. As the era of ‘hypergrowth at any cost’ comes to an end, brands need to safely maximize annual recurring revenue, all while lowering burn rates and OpEx.

[BASE] is an extension of your marketing team. It’s the cost-efficient and agile way that we support you on your journey from finding Product-Market Fit to Scaling, building a powerful base for you to grow from.

Helping you on your journey

Find Product-Market Fit

Our GTM, positioning and messaging work defines your brand story and its unique narrative, demonstrating your product’s value to your customers.

Develop a Credible Brand

We create a brand that your customers and investors can trust. After establishing brand credibility and personality, your business can launch with cohesive product UX across your website, marketing, and sales content.

Establish Marketing Ops

Having the right foundation for data and analytics is crucial to scaling. We support a range of CRM and Marketing platforms and we’re a HubSpot Certified Partner. We support you in platform comparison, selection, and implementation, also offering solutions for integrations, lead scoring and routing, training, and sales.

Raise Awareness & Growth

[BASE] is an extension of your marketing department, providing a cross-functional team of technology strategists, copywriters, designers, and digital experts, as well as fractional CMO services. With [BASE] you can avoid expensive hiring processes and focus on what matters: your tech.

Scale Capabilities

[BASE] is an extension of your marketing department, providing a cross-functional team of technology strategists, copywriters, designers, and digital experts, as well as fractional CMO services. With [BASE] you can avoid expensive hiring processes and focus on what matters: your tech.

Fundraising

We work closely with both private equity and venture capital firms. [BASE] facilitates your introduction to this wider investment community, as well as Deloitte’s Innovation Labs.

[BASE] Case Studies // 

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SecureAuth // Arculix

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Centripetal // Trust is Everything

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Adarma // Together We’ve Got This

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Arkera // Machine Learning, Human Thinking

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Our packages for seed companies

We recognize the challenges facing seed companies. With limited access to marketing expertise, and the need to launch quickly and credibly. Our specialist seed packages are provided on a cash/equity/split basis, including funding round support and inclusion in Deloitte’s innovation labs.

A. Launch

We form a strong foundation for you to grow from. This means supporting your business in everything it needs to launch successfully, including GTM, positioning, messaging, brand building, a new website, and a comprehensive sales deck.

B. Scale

Appointing a fractional CMO ensures that you receive support with all marketing operations, including creating your marketing strategy, launching successfully, and scaling the business, all supporting your business objectives.

C. Fund

We work closely with both private equity and venture capital firms. As well as facilitating introductions with the wider investment community, we support your funding rounds by producing your investor deck.

How we work with investors

Having the right brand, messaging, campaigns, and marketing operations for your Portcos is crucial to growth. To build and scale up your investments, we strengthen their foundations while keeping burn rates low.

We support investors with

Positioning

Post M&A GTM and positioning helps to define