More than ever, startups and scale-ups need to stay agile, finding product-market fit and building credibility fast. As the era of ‘hypergrowth at any cost’ comes to an end, brands need to safely maximize annual recurring revenue, all while lowering burn rates and OpEx.
[BASE] is an extension of your marketing team. It’s the cost-efficient and agile way that we support you on your journey from finding Product-Market Fit to Scaling, building a powerful base for you to grow from.
Our GTM, positioning and messaging work defines your brand story and its unique narrative, demonstrating your product’s value to your customers.
We create a brand that your customers and investors can trust. After establishing brand credibility and personality, your business can launch with cohesive product UX across your website, marketing, and sales content.
Having the right foundation for data and analytics is crucial to scaling. We support a range of CRM and Marketing platforms and we’re a HubSpot Certified Partner. We support you in platform comparison, selection, and implementation, also offering solutions for integrations, lead scoring and routing, training, and sales.
[BASE] is an extension of your marketing department, providing a cross-functional team of technology strategists, copywriters, designers, and digital experts, as well as fractional CMO services. With [BASE] you can avoid expensive hiring processes and focus on what matters: your tech.
[BASE] is an extension of your marketing department, providing a cross-functional team of technology strategists, copywriters, designers, and digital experts, as well as fractional CMO services. With [BASE] you can avoid expensive hiring processes and focus on what matters: your tech.
We work closely with both private equity and venture capital firms. [BASE] facilitates your introduction to this wider investment community, as well as Deloitte’s Innovation Labs.
We recognize the challenges facing seed companies. With limited access to marketing expertise, and the need to launch quickly and credibly. Our specialist seed packages are provided on a cash/equity/split basis, including funding round support and inclusion in Deloitte’s innovation labs.
We form a strong foundation for you to grow from. This means supporting your business in everything it needs to launch successfully, including GTM, positioning, messaging, brand building, a new website, and a comprehensive sales deck.
Appointing a fractional CMO ensures that you receive support with all marketing operations, including creating your marketing strategy, launching successfully, and scaling the business, all supporting your business objectives.
We work closely with both private equity and venture capital firms. As well as facilitating introductions with the wider investment community, we support your funding rounds by producing your investor deck.
Having the right brand, messaging, campaigns, and marketing operations for your Portcos is crucial to growth. To build and scale up your investments, we strengthen their foundations while keeping burn rates low.
Post M&A GTM and positioning helps to define how your new business ecosystem works for both internal teams and customers.
Internationalizing content helps you reflect a consistent message to each target region, supporting long-term growth ambitions.
Our market positioning and messaging refresh services ensure that you can pivot services or business goals quickly and effectively.
We support sustainable customer acquisition and retention by conducting relevant and targeted ongoing campaigns.
Marketing capability audits give investors visibility across marketing ops, helping to allocate resources in the most effective way.
Avoid long-winded hiring processes and focus on your investments by appointing a tech-specialist fractional CMO.
We’ll let you know how FMXA [BASE] could work for your business. Get in contact to discuss.
