Malwarebytes // 66 Days Back

Its not just about malware, it's about relieving cyber stress

The Company

Malwarebytes specializes in protecting home devices and business endpoints against malware, ransomware, malicious websites, and other advanced online threats.

FMXA x Malwarebytes B2B for Good 2021

FMXA x Malwarebytes B2B for Good 2021

The Challenge

Stress in cybersecurity matters. The pressure of protecting against advancing cyber attackers has led to widespread burnout and poor mental health among cybersecurity professionals, negatively affecting their performance and their wellbeing. Malwarebytes was aware of this issue and were looking to conduct a campaign focusing on the impact of malware on mental health.

Humanizing Technology

We recognized the challenges of stress within cybersecurity and wanted to open up the conversation around the mental toll that malware has on cyber professionals. This human-first messaging confronted topics that traditional cybersecurity providers shy away from, emphasizing the importance of mental health in cyber and highlighting the people behind the technology. 

Our “66 days back” campaign engaged with CISOs and SOC Managers through education, conversation, relaxation, and socialization. This included a report on cyber stress, an educational webinar, CISO roundtables, and a giveaway of annual subscriptions to either Peloton, Headspace, Fender, Disney+, or Masterclass. The campaign aimed to give professionals the time and headspace to focus on what matters, workplace wellbeing, while Malwarebytes automated remediation took care of any potential malware breaches. 

 

Deliverables:

Cyber Stress Report
Landing Page
Webinar
CISO Roundtables
Software Subscriptions
Programmatic

Outcomes:

2380

Webinar sign-ups

90

CISOs attended roundtables

100k

Cyber professionals reached

We reached out to FMXA based on their great expertise in developing new creative campaign concepts along with providing the follow-up tactical plans to back this up. Their deep-rooted experience in the IT and security market really gave us the running start we needed to ideate and execute quickly.

The feedback has been overwhelmingly positive in the sense everyone can relate to our message and feel this is a topic that should be addressed more often.

FMXA are a wonderful team to work with. Really committed approach which we love. Always on-hand when we need them. We look forward to working together on many future projects!

Dermot Hurley

International Director of Marketing – EMEA & APAC

malwarebytes

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