The Company
Malwarebytes specializes in protecting home devices and business endpoints against malware, ransomware, malicious websites, and other advanced online threats.
The Challenge
Stress in cybersecurity matters. The pressure of protecting against advancing cyber attackers has led to widespread burnout and poor mental health among cybersecurity professionals, negatively affecting their performance and their wellbeing. Malwarebytes was aware of this issue and were looking to conduct a campaign focusing on the impact of malware on mental health.
Humanizing Technology
We recognized the challenges of stress within cybersecurity and wanted to open up the conversation around the mental toll that malware has on cyber professionals. This human-first messaging confronted topics that traditional cybersecurity providers shy away from, emphasizing the importance of mental health in cyber and highlighting the people behind the technology.
Our “66 days back” campaign engaged with CISOs and SOC Managers through education, conversation, relaxation, and socialization. This included a report on cyber stress, an educational webinar, CISO roundtables, and a giveaway of annual subscriptions to either Peloton, Headspace, Fender, Disney+, or Masterclass. The campaign aimed to give professionals the time and headspace to focus on what matters, workplace wellbeing, while Malwarebytes automated remediation took care of any potential malware breaches.
