{"id":61,"date":"2022-01-17T14:39:53","date_gmt":"2022-01-17T14:39:53","guid":{"rendered":"https:\/\/fmxa.com\/?post_type=work&#038;p=61"},"modified":"2023-11-21T17:18:48","modified_gmt":"2023-11-21T17:18:48","slug":"advantech-enabling-iot-post-covid-world","status":"publish","type":"work","link":"https:\/\/fmxa.com\/work\/advantech-enabling-iot-post-covid-world\/","title":{"rendered":"Advantech \/\/ Enabling IoT for a post-COVID world"},"content":{"rendered":"<h2>The Company<\/h2>\n<p><span style=\"font-weight: 400;\">Advantech is a leader in providing trusted, innovative products, services, and solutions, including system integration, hardware, software, customer-centric design services, embedded systems, automation products, and global logistics support.\u00a0<\/span><\/p>\n<figure id=\"attachment_561\" aria-describedby=\"caption-attachment-561\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-561 size-large\" src=\"https:\/\/fmxa.com\/wp-content\/uploads\/2022\/01\/FMXA-Campaign-Case-Studies-1024x576.png\" alt=\"DNA of IOT Events\" width=\"1024\" height=\"576\" srcset=\"https:\/\/fmxa.com\/wp-content\/uploads\/2022\/01\/FMXA-Campaign-Case-Studies-1024x576.png 1024w, https:\/\/fmxa.com\/wp-content\/uploads\/2022\/01\/FMXA-Campaign-Case-Studies-300x169.png 300w, https:\/\/fmxa.com\/wp-content\/uploads\/2022\/01\/FMXA-Campaign-Case-Studies-768x432.png 768w, https:\/\/fmxa.com\/wp-content\/uploads\/2022\/01\/FMXA-Campaign-Case-Studies.png 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-561\" class=\"wp-caption-text\">DNA of IOT Events<\/figcaption><\/figure>\n<h2>The Challenge<\/h2>\n<p>In 2020, many industries, including hospitality, retail, manufacturing, and travel, were uncertain about the damage they faced in the wake of the COVID-19 pandemic. Advantech wanted to demonstrate how as an organization, it could support its customers through this transitionary period. We focused on understanding the issues the world was facing and how they impacted each sector individually, establishing Advantech as a thought leader empowering businesses with IoT, always tying back to the solution stack.<\/p>\n<p>&nbsp;<\/p>\n<h2>Humanizing Technology<\/h2>\n<p>Positioning Advantech as a key solution partner, the campaign started with the human impact of the pandemic and the real worries that professionals had. We made a conscious decision to use imagery that spoke directly to the pain points within each domain, focusing on how Advantech\u2019s technology could make industries safer and reassure employees. Our campaign assets and sales-enablement collateral were produced in 5 different languages and promoted in vertical-specific publications.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Company Advantech is a leader in providing trusted, innovative products, services, and solutions, including system integration, hardware, software, customer-centric design services, embedded systems, automation...<\/p>\n","protected":false},"author":2,"featured_media":165,"template":"","meta":{"content-type":"","footnotes":""},"work_type":[47,43,137],"industry":[],"acf":[],"_links":{"self":[{"href":"https:\/\/fmxa.com\/wp-json\/wp\/v2\/work\/61"}],"collection":[{"href":"https:\/\/fmxa.com\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/fmxa.com\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/fmxa.com\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":11,"href":"https:\/\/fmxa.com\/wp-json\/wp\/v2\/work\/61\/revisions"}],"predecessor-version":[{"id":562,"href":"https:\/\/fmxa.com\/wp-json\/wp\/v2\/work\/61\/revisions\/562"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fmxa.com\/wp-json\/wp\/v2\/media\/165"}],"wp:attachment":[{"href":"https:\/\/fmxa.com\/wp-json\/wp\/v2\/media?parent=61"}],"wp:term":[{"taxonomy":"work_type","embeddable":true,"href":"https:\/\/fmxa.com\/wp-json\/wp\/v2\/work_type?post=61"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/fmxa.com\/wp-json\/wp\/v2\/industry?post=61"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}