SecureAuth is an identity solution that enables the most secure and flexible authentication experience for employees and customers. SecureAuth simply lets the right people in and keeps the wrong people out, providing the highest level of security throughout each user’s digital journey.
In 2021, established authentication provider SecureAuth acquired Acceptto, an emerging leader in passwordless authentication. To reflect the unification of their offerings, the SecureAuth team were looking to develop a cohesive message and visual identity, including a new name for the integrated product. As well as aligning with their acquisition, the SecureAuth team wanted to demonstrate how their next-generation authentication solution was growing and evolving.
There’s nothing more personal than your identity. So to refresh SecureAuth’s existing brand, which focused on architecture and abstract imagery, we wanted to pursue a more emotive and human brand direction. In order for the team to understand their product, their customers, and their differentiators, we held collaborative Go-To-Market positioning workshops that established their ideal customer profiles and key selling points. Following this, we held a series of messaging workshops to build out SecureAuth’s brand prism, messaging pillars, and value statements. Through this, we aimed to humanize messaging by focusing on users’ unique ‘digital DNA’ and continuous ‘digital journey’.
We then moved on to developing SecureAuth’s visual identity around their new brand ethos: providing access to the right users, at the right time – at all times. Imagery was focused on users in natural settings and the convergence of real lives and digital lives, featuring themes of DNA throughout. The DNA aspect was also highlighted in SecureAuth’s new product name, Arculix, a fusion of Arculus, the Roman God of lockboxes, and helix, tying back to their proprietary digital DNA based solution.
Malwarebytes specializes in protecting home devices and business endpoints against malware, ransomware, malicious websites, and other advanced online threats.
FMXA x Malwarebytes B2B for Good 2021
Stress in cybersecurity matters. The pressure of protecting against advancing cyber attackers has led to widespread burnout and poor mental health among cybersecurity professionals, negatively affecting their performance and their wellbeing. Malwarebytes was aware of this issue and were looking to conduct a campaign focusing on the impact of malware on mental health.
We recognized the challenges of stress within cybersecurity and wanted to open up the conversation around the mental toll that malware has on cyber professionals. This human-first messaging confronted topics that traditional cybersecurity providers shy away from, emphasizing the importance of mental health in cyber and highlighting the people behind the technology.
Our “66 days back” campaign engaged with CISOs and SOC Managers through education, conversation, relaxation, and socialization. This included a report on cyber stress, an educational webinar, CISO roundtables, and a giveaway of annual subscriptions to either Peloton, Headspace, Fender, Disney+, or Masterclass. The campaign aimed to give professionals the time and headspace to focus on what matters, workplace wellbeing, while Malwarebytes automated remediation took care of any potential malware breaches.
Micro Focus is one of the world’s largest enterprise software providers, helping customers worldwide manage core business IT elements such as Application Delivery, IT Transformation, and Cyber Resilience.
Data touches every part of an organization, from Security Analysts to the legal team to marketing and sales. One department can’t tackle data privacy and protection alone and large organizations often work in silos when managing their data. Micro Focus realized that in order to be successful in protecting and managing their data, departments need to collaborate and form a unified approach.
In creating the “Art of Data Privacy” content, FMXA took a more human approach to data privacy and protection. We identified every persona involved with data, from Compliance Officers to Marketing Executives, and came up with a cohesive narrative around the importance of collaboration. From here we developed a brochure, infographics, blogs, pitch cards, and a master sales deck. The content drew upon emotive images and focused on bringing people together and securing organizations throughout the entire data lifecycle. By specifying that data privacy is only possible through effective collaboration, we added a human touch to Micro Focus’ technical messaging.
Centripetal’s CleanINTERNET service works at massive scale and machine speed to dynamically shield businesses from every known cyber threat identified by the global threat intelligence community.